Monday, July 18, 2011

the other portland

Among a number of new items in the shop, two ladies’ items represent brands from Portland, Oregon. 

This red print skirt is from Pendleton, under a now-defunct sportswear collection, Miss Sophisticates by Pendleton.  This lightweight cotton skirt is sized medium and perfect for these warm months.
This body-hugging nautical tee was manufactured by White Stag, a brand whose iconic sign still hovers over the Williamette River today. This piece, part of the ‘Knitabouts’ collection, dates to the late fifties/early sixties.
Originally an outdoor clothing and supply company started during the early 20th century, the Hirsch-Weis Manufacturing Company later focused on ski apparel, then expanded to sportswear.  The sportswear division was known as White Stag and with its popularity, in the late fifties, the company took on this name.

It also famously changed the large sign over its building from the previous sugar advertisement to ‘White Stag Sportswear’.  A city landmark, this iteration of the sign remained the longest – until 1997 – and since then has read, ‘Made In Portland’ and most recently, ‘Portland Oregon’ when the city acquired it in 2010.

The brand was bought in the late 1960s by the Warner Brothers Company. It was later moved out of Portland and has been somewhat swallowed up since then...wouldn't you know, Walmart bought the trademark in 2003.